As a Creative Director with over two decades of experience, I lead integrated communication across corporate, government, healthcare, BFSI, consumer, and digital-first brands.

Throughout my career, I have built and mentored high-performing creative teams, driven agency growth through strategic new business wins, and delivered campaigns recognised by the Creative ABBY Awards, South Asia SABRE Awards, and India Content Leadership Awards.

My expertise spans brand building, digital communication, and reputation-sensitive campaigns.
I actively integrate AI-assisted workflows—leveraging platforms like ChatGPT, Gemini, and Runway-to accelerate execution, while ensuring that original thinking and sharp creative judgment remain at the core of every idea.

Over the years, I’ve partnered with leading brands such as Bharat Petroleum, Nayara Energy, Mahindra EV, Pfizer, and Mondelez to craft communication that is strategically sound, culturally resonant, and highly effective."